Creating a “Pillar Article” is a great way to create consistent traffic to your site. With multiple links to other articles placed throughout your own article, it makes it SEO friendly and will be a “Pillar” for your blog. Straight from the website, here is an exact definition of what a “Pillar Article” actually is and what it should consist of:
“What Is A Pillar?
- A pillar is blog content, usually an article, which does some very important things:
- It will bring in a rush of new readers and backlinks (other sites linking to your blog).
- It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
- Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
- You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
- It is not time dependent, so in twelve months’ time it will still be relevant and popular.”
Having this great asset in your arsenal is definitely going to separate you from every other blogger out there. Besides, the reason we are writing these articles is for people to read them, right? Or did I not get the memo…
One section that I found really interesting about this is article is the second to last point (#5) Yaro makes:
“5. One of the most popular pillar concepts is a List Article”
This is all too true. Having a discussion in class about this last week, I was still exhausted thinking, why am I drawn to these articles? It seems that List Articles get the most traffic, even when the content isn’t top notch.
How many times have you found yourself perusing around the web and a title caught your eye, “10 Things About Life you Have to Know” or the all too infamous: “20 Ways to Make Your Hair Look Just Like Bieber’s!”?
Yaro covers it briefly in his article by saying:
Lists are easily digested by human beings.
Lists provide directly actionable lessons and people love to share lists with other people.
While he goes into further detail about each point, I have come up with my own theories about how/why people are attracted to List.
Begin rant now…
Lists are a way for people to jot things down so they do not forget them. More times than not, if you have the basics listed, lets say first three of a list, then the readers/users are more inclined to click on the link to read the rest. This is a very easy way to stay organized and display a curriculum to your viewers without overwhelming them.
Not bombarding your viewers with paragraph after paragraph is a good way to keep readers. This ensures that they are moving around the pages, getting the gist of your meaning, which you are going on and on about. Visually, lists are more appealing than plain text.
Paralleling my first point, it is an easy way for neurotic people like myself to feel like they can accomplish things. Sometimes I write things on my list just to clear my head and have a feeling of progress when I do them. Empowering people to work at their own pace, and guiding them through it is a very easy way to encourage your readers to take action. Especially if it’s something they are searching for.
I recommend that people take a few minutes out of their busy day and read over this article discussing good blog content, especially if you yourself are a blogger. It goes to show how good content can make or break your Internet presence.
After finishing a class last semester on the user experience of the web, my eyes were opened to how content was foremost the most important factor in a website. Surveys straight from our book, insert book title and link here, quoted that
“content was 70% more important to readers than design”.
This was an interesting experience for me as I started analyzing the web visually. Certain sites were getting traffic that were very basic in design. The major ones were Wikipedia, Facebook, and even CNN. Then I started seeing how they layout information to the reader. It’s all in some kind of list style. BRILLIANT!